TOWIE's Dan Osborne shows off his ripped abs as he strips for underwear modelling shoot.

                                He's the sexiest man on The Only Way Is Essex without a doubt with his sculpted abs and muscular arms.

So it's no wonder underwear brands are keen to have Dan Osborne modelling their wares in the run up to Christmas.

The father-to-be, 22, showed off his impressive figure in a series of designer pants for online retailer BangLads.com. Having been a male model for several years, the 6ft 5in hunk spends a lot of time in the gym - of which the results are clear to see in these promotional shots.

The Essex native poses in a mix of briefs from brands including Diesel, Rufskin and Emporio Armani.

BangLads.com Marketing Manager Sarah Potter enthused: 'We wanted to capture the youth, energy and spirit of the BangLads brand and knew that Dan would be a perfect fit! The shoot shows all 6ft 5in of Dan in a series of fresh, candid, fun and revealing shots that we hope will connect with our customers.                                               Meanwhile, Dan is busy preparing for the birth of his first child, a boy due in late December.

The model found out his ex-girlfriend Megan was pregnant in June following their break-up a few months earlier after an 18 month on/off romance.

However, he was vowed to support her, even though they aren't in a romantic relationship any more.                         He told OK! magazine last month: 'I'm excited. I can't wait for him to be here now. But I never thought I'd be having a baby with someone I'm not with and it's not a nice feeling.

'He's going to be a little version of me.' Cute.                                                                                                                                                                                                                                                                                                                                                                                                          posted by Emanto Ngaloru Nov 11, 2013.