'We sold our home to set up a private jet comparison website!' Former RAF pilot and wife turned their idea into a £13m business

                        

PrivateFly, launched in 2008, is a marketplace that connects private jet customers with a global network of over 7,000 aircraft globally via an online comparison site. Jets ferry international superstars, global CEOs and royalty around the world. The business has proved a huge success despite Adam and Carol Twidell being warned their idea would never fly.